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Artificial intelligence has taken the world by storm. From idea generation to writing, AI can be used to automate a variety of everyday business tasks. While generative AI technology is advancing at an astonishing rate, it does have its limitations.

Here is a breakdown of the ins and outs of generative artificial intelligence and what businesses need to be on the lookout for.

What is Generative AI

Generative AI is a type of artificial intelligence that can create content such as text, images, audio, and synthetic data. It can also create realistic, high-quality graphics, videos, and more in seconds.

What Can It Do?

AI boasts a variety of benefits to businesses that can improve efficiency, idea generation, and personalization.

Automate Tasks

Generative AI can automate tasks that are currently done manually, freeing up employees to focus on more strategic work. It can also help businesses to improve the quality and consistency of their output.

Generate Ideas

Generative AI can be a valuable tool for businesses that are looking to innovate and improve their performance. By using generative AI, businesses can generate new ideas, improve their marketing campaigns, and develop new business strategies.

Personalize Experiences

Generative AI can be used to personalize content for different business audiences. This could include generating specific product recommendations, blog posts, and email campaigns tailored to each audience segment.

What are the Limitations?

While AI technology is constantly advancing, it comes with its limitations.

Accuracy

Similar to humans, AI programs can make mistakes. While some can, most of these programs are not able to detect errors. That’s why it is essential to always check the results of an AI program.

Security

Generative AI programs use input data to generate new content. Though they are highly advanced, AI programs still have loopholes that could leave that business data vulnerable to attacks.

Creativity

Regardless of how intelligent an AI program is, it will always lack human creativity. These programs can be valuable tools to help generate ideas, but ultimately can’t execute creative-heavy projects.

What to Watch Out For

Ethical Concerns

With the rapid development of AI, a number of ethical issues have begun to surface. The White House released a Blueprint for an AI Bill of Rights that would set ethical standards for AI creators and users in the future.

Ownership Debates

Since content is generated by an algorithm and not a person, determining who actually owns the generated material can be tricky. The legality of using partial or full pieces of AI-generated work is currently being debated. New updates to potential ownership and copyright laws are in the works. We’ll report these as they come.

What’s Next

New updates to both generative AI technology and regulatory measures around them are emerging daily. We’re closely monitoring the situation and will bring updates as they emerge.

Have questions about generative AI and your business? Contact us to speak with one of the experts on our business advisory team.